I take great pleasure seeing the team's hard work come to life!  Below are some examples of sustainable key innovation projects launched over the past few years.

Great Content Layout and On Point Messaging

Standing the test of time for over seven years and one of my proudest moments around a team coming together (internal and external)...the Costco HeartStart Home Defibrillator page was best in class design and messaging.  Other than a few tweaks since launch the content is used on sites like Amazon and continues to drive awareness around Sudden Cardiac Arrest while delivering sales!

Target EXCLUSIVES

Debut of first generation Sonicare Colors 1/4 page Target Back To School Circular, Dot.com take over and in-store display .  This program drove record share and over +25% incremental sales for the entry level price point.

FResh as the First Snow Of the Year holiday Themed EXCLUSIVE Bottles

Tommee Tippee's first ever international launch of exclusive bottles with the holiday snowflake bottle on endcap at Target!  Supported via daily social media push and contests.  This program success led to additional programs including Fiesta Colors and other focused exclusives both in the US and abroad.

category disruptor - CVS Launch

illuMask disruptor strategy brand launch with placement in two locations in store... in-line and secondary display (above) at top volume beauty stores.

Building blocks: How to Win at Amazon- It All Starts With Great Content

Right product and right pricing are the basics of every business plan.  The secret sauce is excellent content with a smart mix of AMG / AMS support.  At Singer, we focused on bringing the brand up to par with competition by refocusing our efforts around strong, on-point A+ content and variated product offerings which delivered high double digit growth year over year!