The power of Target's uplifting, fun, and exciting marketing muscle will be on full display this holiday season with an innovative cross-platform campaign aimed to delight millennial families and spark children's imaginations alike.
Ad Week's article published on November 13 discusses how Target plans to connect its brand to the coveted on-the-go, digital savvy, kid-focused millennial parent through a variety of platforms to shop and save.
Target's brand is also connecting with children and creating lasting memories with its digital book The Holiday Odyssey. Narrated by Neil Patrick Harris, it features Bullseye the Dog and three friends on a mission to light a special Christmas tree!
Enjoy!
DC