Mobile was the darling of 2015 holiday digital sales according to RetailingToday. As accounts like Target and Wal-Mart focus and invest in mobile the bet on mobile seems to be paying off.
Mobile sales were up +50% vs last year holiday with visits to site(s) up +19%. With traffic up vs year ago the key metric of conversion to sales was +8%.
Smart channel differentiation strategies will continue to be key to success in 2016 and beyond due continued growth of mobile. arice will not suffice for a long term winning partnership.
Upcoming retailer earnings announcements should show strong gains in digital with mobile being a big part of this growth.
Enjoy -
DC