True collaborative cross functional marketing at its best is on display in BabyCenter's recent November 5, 2015 blog post about how families can save big with Target's digital and traditional platforms when shopping for their child before they are born. Having worked with Dept 30 for several years I have seen the evolution of how Target is marketing to millennial families and they are getting better every day... out of all of the Mass and eCom retailers Target is set up best to win with Mom due to three basics:
- Assortment in-store and on-line
- Easy to use registry platform
- Mobile and traditional digital platforms like Cartwheel, coupons via computer and text, etc.
BabyCenter is the most researched and trusted baby site in America. Target's strategic partnership will continue to help Big Red achieve one of its key business pillars of being the destination for Millennials to shop.