$6 Billion and Growing Baby Segment On-Line Strategies Will Lead To Success

Having the right omni-channel approach is more important than ever for the Baby Category due to the explosive growth which has been occurring on-line.  According the April 20th article posted on Internet Retailer 20% of dollars (or $6.0 billion) of the $30 billion category are spent on-line.  

Three retailers own 75% of the e-comerce business according to a TABS March 2016 study:

• Amazon and its Diapers.com subsidiary lead all on-line retailers with around 43% share
• Wal Mart and Target make up roughly 32% of the remaining business

Manufacturers that have the right plan and channel strategy in place will be successful and win.  The Honest Company is a great example of hitting across the 4 P's. 

The millennial consumer continues to change the game for retailers that want to extend their brand experience into homes and mobile devices.  Having the right plan is only the start...

Enjoy - 

DC

BabyCenter Partnership Helping Drive Target's Millennial Pillar

True collaborative cross functional marketing at its best is on display in BabyCenter's recent November 5, 2015 blog post about how families can save big with Target's digital and traditional platforms when shopping for their child before they are born.  Having worked with Dept 30 for several years I have seen the evolution of how Target is marketing to millennial  families and they are getting better every day... out of all of the Mass and eCom retailers Target is set up best to win with Mom due to three basics:

1. Assortment in-store and on-line
2. Easy to use registry platform 
3. Mobile and traditional digital platforms like Cartwheel, coupons via computer and text, etc.

BabyCenter is the most researched and trusted baby site in America.  Target's strategic partnership will continue to help Big Red  achieve one of its key business pillars of  being the destination for Millennials to shop.