Amazon's 100 Million Prime Members Are More Than Just A Number

Amazon's Prime membership of over 100 million customers is not only 11% higher than Costco's membership; Amazon's retention rate is over 90%.  The fight for the millennial shopping dollar is up for grabs with Amazon's platform being more convenient for an on-the-move / just-in-time shopping demographic.

Recently RetailDive reported 33% of millennials do not shop at a brick and mortar store during any given week.   With $200 billion in shopping power, catering to the millennial's unique demands will be the norm for marketers for years to come.

Source: Bloomberg

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DC

$6 Billion and Growing Baby Segment On-Line Strategies Will Lead To Success

Having the right omni-channel approach is more important than ever for the Baby Category due to the explosive growth which has been occurring on-line.  According the April 20th article posted on Internet Retailer 20% of dollars (or $6.0 billion) of the $30 billion category are spent on-line.  

Three retailers own 75% of the e-comerce business according to a TABS March 2016 study:

• Amazon and its Diapers.com subsidiary lead all on-line retailers with around 43% share
• Wal Mart and Target make up roughly 32% of the remaining business

Manufacturers that have the right plan and channel strategy in place will be successful and win.  The Honest Company is a great example of hitting across the 4 P's. 

The millennial consumer continues to change the game for retailers that want to extend their brand experience into homes and mobile devices.  Having the right plan is only the start...

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DC

Teen Vogue Survey Places Target As One Of the Top Brands For Millennials

Target was recently recognized by Teen Vogue and Goldman Sachs  as the 10th most popular brand amongst millennial women in 2015.  The annual survey uses criteria including familiarity, ownership, word of mouth and social media / blogs to help determine rankings.

The Teen Vogue ranking reinforces Target's strategy and focus around digital and mobile as its grow engine to capture millennial share versus competition.

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DC

Focused On Growth Target's Millennial Strategy On Point

It is always fun to grow and learn.  Participating in evolution of Target's business model over the past few years has been exciting to be a part of.  As a vendor, we have been offered many ways to win both in-store and on-line through smart partnership/merchant plans meant to drive and create loyalty with a tough (to win) millennial consumer.  

Published on November 9  The Washington Post  article discusses how Targets focus on localized merchandise plans, *"signature categories" and digital are winning in the marketplace. 

Enjoy!

DC

* signature categories include wellness, baby, kids, home and fashion