It is always fun to grow and learn. Participating in evolution of Target's business model over the past few years has been exciting to be a part of. As a vendor, we have been offered many ways to win both in-store and on-line through smart partnership/merchant plans meant to drive and create loyalty with a tough (to win) millennial consumer.
Published on November 9 The Washington Post article discusses how Targets focus on localized merchandise plans, *"signature categories" and digital are winning in the marketplace.
Enjoy!
DC
* signature categories include wellness, baby, kids, home and fashion