News
Coresite Research sites in its recent study that Amazon Prime members are twice as likely to purchase vs nonmembers. Biggest category winners with Prime members are HBC, Clothing and Electronics which all drive 50%+ of their sales through membership.
The key is to have the right mix of site merchandising, AMG and promo targeted at Prime members will lead to efficient sales and profitable growth.
Enjoy -
DC
It is always fun to grow and learn. Participating in evolution of Target's business model over the past few years has been exciting to be a part of. As a vendor, we have been offered many ways to win both in-store and on-line through smart partnership/merchant plans meant to drive and create loyalty with a tough (to win) millennial consumer.
Published on November 9 The Washington Post article discusses how Targets focus on localized merchandise plans, *"signature categories" and digital are winning in the marketplace.
Enjoy!
DC
* signature categories include wellness, baby, kids, home and fashion
