Amazon's 100 Million Prime Members Are More Than Just A Number

Amazon's Prime membership of over 100 million customers is not only 11% higher than Costco's membership; Amazon's retention rate is over 90%.  The fight for the millennial shopping dollar is up for grabs with Amazon's platform being more convenient for an on-the-move / just-in-time shopping demographic.

Recently RetailDive reported 33% of millennials do not shop at a brick and mortar store during any given week.   With $200 billion in shopping power, catering to the millennial's unique demands will be the norm for marketers for years to come.

Source: Bloomberg

Enjoy -

DC

Prime Members Drive Sales Across All Categories At Amazon

Coresite Research sites in its recent study that Amazon Prime members are twice as likely to purchase vs nonmembers.  Biggest category winners with Prime members are HBC, Clothing and Electronics which all drive 50%+ of their sales through membership.

The key is to have the right mix of site merchandising, AMG and promo targeted at Prime members will lead to efficient sales and profitable growth.

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DC

$6 Billion and Growing Baby Segment On-Line Strategies Will Lead To Success

Having the right omni-channel approach is more important than ever for the Baby Category due to the explosive growth which has been occurring on-line.  According the April 20th article posted on Internet Retailer 20% of dollars (or $6.0 billion) of the $30 billion category are spent on-line.  

Three retailers own 75% of the e-comerce business according to a TABS March 2016 study:

• Amazon and its Diapers.com subsidiary lead all on-line retailers with around 43% share
• Wal Mart and Target make up roughly 32% of the remaining business

Manufacturers that have the right plan and channel strategy in place will be successful and win.  The Honest Company is a great example of hitting across the 4 P's. 

The millennial consumer continues to change the game for retailers that want to extend their brand experience into homes and mobile devices.  Having the right plan is only the start...

Enjoy - 

DC

Digital Set To Play A Big Role During Black Friday 2015

The Motley Fool does a nice job laying out specific Black Friday plans and strategies for Target, Best Buy and Wal-Mart!

One key takeaway from the article is each retailer has a major stake around  Digital and Mobile which is exciting to see. The savvy CPG companies have the opportunity to link their plans around key social, and omnichannel events which tie into their specific key account plans!

Enjoy!

DC

Holiday Discounting Starting Today At Target

As reported this morning, by the Star Tribune Target is amping up the heat to win this holiday early with discounting on key consumer brands like Apple Inc's latest Apple TV box.  

Target's strategy is to create multiple trips through their doors and digital sites prior to their Black Friday Sale which will be starting at 6 pm on Thanksgiving evening.

Focused On Growth Target's Millennial Strategy On Point

It is always fun to grow and learn.  Participating in evolution of Target's business model over the past few years has been exciting to be a part of.  As a vendor, we have been offered many ways to win both in-store and on-line through smart partnership/merchant plans meant to drive and create loyalty with a tough (to win) millennial consumer.  

Published on November 9  The Washington Post  article discusses how Targets focus on localized merchandise plans, *"signature categories" and digital are winning in the marketplace. 

Enjoy!

DC

* signature categories include wellness, baby, kids, home and fashion 

Black Friday Opportunity Begins With Strong Omnichannel Approach

As a consumer and professional I always am excited when Black Friday rolls out the official start to the holiday shopping season.  Stores are have plenty of workers to assist, product to buy and customers to shop setting up a perfect storm for... The Super Bowl of Shopping!

During my career as a CPG sales manager, some of my team's biggest wins have occurred during the four days of Black Friday.  Planning, planning and more planning internally and with customers is what makes for a successful Black Friday.

Published on November 4th in The Washington Post  this piece discusses the relevance and  real opportunity to capture Black Friday shoppers (Thursday - Sunday)?  Store, digital or both?  The data is pretty glaring ... BOTH with strong offers on-line (possibly unique) and in-store the right program and product mix will drive desired consumer consumption.