News
As reported this morning, by the Star Tribune Target is amping up the heat to win this holiday early with discounting on key consumer brands like Apple Inc's latest Apple TV box.
Target's strategy is to create multiple trips through their doors and digital sites prior to their Black Friday Sale which will be starting at 6 pm on Thanksgiving evening.
As a consumer and professional I always am excited when Black Friday rolls out the official start to the holiday shopping season. Stores are have plenty of workers to assist, product to buy and customers to shop setting up a perfect storm for... The Super Bowl of Shopping!
During my career as a CPG sales manager, some of my team's biggest wins have occurred during the four days of Black Friday. Planning, planning and more planning internally and with customers is what makes for a successful Black Friday.
Published on November 4th in The Washington Post this piece discusses the relevance and real opportunity to capture Black Friday shoppers (Thursday - Sunday)? Store, digital or both? The data is pretty glaring ... BOTH with strong offers on-line (possibly unique) and in-store the right program and product mix will drive desired consumer consumption.
