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Focused On Growth Target's Millennial Strategy On Point

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It is always fun to grow and learn.  Participating in evolution of Target's business model over the past few years has been exciting to be a part of.  As a vendor, we have been offered many ways to win both in-store and on-line through smart partnership/merchant plans meant to drive and create loyalty with a tough (to win) millennial consumer.  

Published on November 9  The Washington Post  article discusses how Targets focus on localized merchandise plans, *"signature categories" and digital are winning in the marketplace. 

Enjoy!

DC

* signature categories include wellness, baby, kids, home and fashion 

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Black Friday Opportunity Begins With Strong Omnichannel Approach

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As a consumer and professional I always am excited when Black Friday rolls out the official start to the holiday shopping season.  Stores are have plenty of workers to assist, product to buy and customers to shop setting up a perfect storm for... The Super Bowl of Shopping!

During my career as a CPG sales manager, some of my team's biggest wins have occurred during the four days of Black Friday.  Planning, planning and more planning internally and with customers is what makes for a successful Black Friday.

Published on November 4th in The Washington Post  this piece discusses the relevance and  real opportunity to capture Black Friday shoppers (Thursday - Sunday)?  Store, digital or both?  The data is pretty glaring ... BOTH with strong offers on-line (possibly unique) and in-store the right program and product mix will drive desired consumer consumption.

BabyCenter Partnership Helping Drive Target's Millennial Pillar

True collaborative cross functional marketing at its best is on display in BabyCenter's recent November 5, 2015 blog post about how families can save big with Target's digital and traditional platforms when shopping for their child before they are born.  Having worked with Dept 30 for several years I have seen the evolution of how Target is marketing to millennial  families and they are getting better every day... out of all of the Mass and eCom retailers Target is set up best to win with Mom due to three basics:

  1. Assortment in-store and on-line
  2. Easy to use registry platform 
  3. Mobile and traditional digital platforms like Cartwheel, coupons via computer and text, etc.

BabyCenter is the most researched and trusted baby site in America.  Target's strategic partnership will continue to help Big Red  achieve one of its key business pillars of  being the destination for Millennials to shop.